Cambridgeshire British Superbike (BSB) star Luke Mossey has partnered with innovative timber fixing experts Joyner Bolt for the remainder of the 2017 season.
The new sponsorship deal sees Wicken-based Joyner Bolt supporting the star, who is currently second in the championship standings, as it continues to raise the profile of its task-specific spiked timber fixing designed to join timber-to-timber or metal in the construction environment.
The launch was marked at Round Six of the competition at Brands Hatch on Friday 22 July. Luke and Joyner Bolt’s own crocodile mascot teamed up to pose for photographs and meet fans ahead of the weekend’s race.
Dan Hardingham, managing director at Joyner Bolt, said: “As a relatively new business, we want to build relationships with our key audience in a fun and engaging way. Most of our clients are tradesmen who share a mutual interest in motorsport with us. Teaming up with a local and up and coming young rider will help to raise our profile nationally with our key demographic in a valuable way.”
Luke Mossey, BSB rider, said: “I’m proud to team up with Joyner Bolt to support its growth at a really exciting time. We’re second in the championship at the moment but aim to be back on top after the next race. Both myself and Joyner Bolt are determined to be the best in our fields.”